UX design · Costco
Refocusing a shopping app on saving money
Team redesign of the Costco app around deals, coupons and rewards.
Duration
- 2 weeks
Role
- Project Manager · Information Architect · Visual Designer
Tools
- Sketch · InVision · Photoshop · Illustrator
My impact
- ✦Managed the team plan and split of work.
- ✦Compared Target, Amazon and Sam's Club apps to find patterns that work.
- ✦Built a Costco style guide from scratch when none was available, then designed the final screens from test feedback.
The problem
The app did too much, so few people downloaded or used it. The bet: focus it on best deals and rewards to drive more trips and memberships.
Persona: The Smart Spender
Final screens
Lessons
Nobody on the team had a membership and coupons weren't visible until two days before the deadline. A great lesson in designing for a real product with real constraints.