Graphic design · Seattle Home & Garden Show
A 2022 campaign: billboard, ads, social and email
Ads for 3+ outlets, A/B social posts, and the copy and design for a reassuring post-COVID emailer.
Role
- Designer · Copywriter (emailer)
Deliverables
- Billboard, banner ads, social, emailer
Tools
- Illustrator · Photoshop · InDesign
My impact
- ✦Designed my first vinyl billboard — the client loved it before the project moved to another team.
- ✦Produced banner ads in many sizes for at least 3 outlets, in two versions to reach two audiences.
- ✦Ran A/B social ads to speak to two kinds of show visitors.
- ✦Wrote and designed two emailers to reassure vendors the show was really happening after the COVID cancellation.
Billboard
Banner ads
A sample of many ads. Two versions per size: one for the new urban sustainable farming feature, one for classic remodeling, gardening and DIY.
Social A/B test
Emailer
Two clickable PDF versions — one early, one near the show — so vendors knew this year's event was a sure thing. I wrote the copy from past fliers and talks with stakeholders.
